« How are new technologies changing the way in which we think, live, and drive? »

15. 02. 19.

At the forthcoming « Shift AUTOMOTIVE » forum, experts from the technology sector will discuss the influence of new technologies on the automobile world and examine the challenges for tomorrow. A series of opening speeches, presentations and panel discussions await visitors to the forum held on 6th March 2019 at the Geneva International Motor Show.


The programme, presenters and themes of the « Shift AUTOMOTIVE » forum indicate a promising event : The morning programme will examine how new technologies, such as cloud computing, cybersecurity, IT infrastructure, the internet of things (IoT), traffic control, artificial intelligence (AI) and augmented reality (AR) are the drivers of the automobile industry’s digital transformation. The first key speaker will be Microsoft’s Avijit Sinha, Director of IoT & Intelligent Edge.


The afternoon programme focuses on the challenges and trends of 'smart cars' and their interaction with their environment. “We are looking forward to many exciting insights into the topic and hope to address key issues facing trade visitors, press representatives and exhibitors alike. For this reason, the conference will also take place within the car show itself," explained Maurice Turrettini, President of the Geneva International Motor Show.


The following speakers have confirmed their participation at the Forum:


  • Bryn Balcombe - CSO, Roborace
  • Michael Halbherr - President, Trafi
  • Dimitri Konstantas - Professor ISI, University of Geneva
  • Oliver Ouboter - CMO, Micro Mobility
  • Mike Peters - President, Connected Car Division, Harman
  • Vitaly Ponomarev - CEO, WayRay
  • Sébastien Ruffino - Responsible, BD & Strategic Alliances, Bestmile
  • Enrico Salvatori - Executive Vice-President & President, EMEA, Qualcomm
  • Sarwant Singh - Principal Associate, Frost & Sullivan
  • Avijit Sinha - Director, IoT & Intelligent Edge, Microsoft


The Forum will be inaugurated by Maurice Turrettini, President of the Geneva International Motor Show, Jens Heithecker, Executive Director of the IFA, and Chaesub Lee, Director of the Bureau of Telecommunication Normalisation at the ITU. Roger Lanctot, Strategic Analyst at Automotive Connected Mobility will present the day’s programme.


The media partner AutoFutures.tv reports on the Shift AUTOMOTVE conference with reports and TV contributions and makes the video material freely available as footage on its website. The Geneva International Motor Show is organising the conference in partnership with the IFA and the Berlin Messe, with the support of the International Telecommunications Union (ITU). The forum will take place in Hall 6 of the Motor Show. It will begin at 10:00 a.m. Those interested in taking part can buy their tickets directly on-line at www.gims.swiss/shift-automotive. The updated programme can also be consulted on the same website.

More information about Shift AUTOMOTIVE

Shift AUTOMOTIVE is a specialist conference organised every six months by the IFA, Messe Berlin, and the Geneva International Motor Show at Palexpo. The premier edition of Shift AUTOMOTIVE that was presented at the IFA Programme in 2018, comprised the thematic groups and discussions with renowned speakers from the BMW Group’s Designworks, Daimler, Porsche, Nokia, Mesosphere, Accelere, and KPMG.

IFA Berlin

The IFA is the largest exhibition in the world for consumer electronics. The next edition will take place from September 6-11, 2019 at the Berlin Messe (ExpoCenterCity), www.ifa-berlin.com.


Members of the media seeking accreditation for the Geneva International Motor Show and the Shift AUTOMOTIVE Conference can do so on by following this link.